Brief: Create a differentiating platform to unify every hospital and specialty at Brigham in a market flooded with amazing medical care options.
Solution: Patients and clinicians share the same mission: A relentless pursuit of the best possible health and desire to be treated with respect and humanity. We created Where there’s a will to embody this human drive. A combination of confident intensity and friendliness resonated with potential patients and physicians alike.
Results:
From #20 to #13 in USNews Hospital Rankings
+10% Unaided Awareness
14K Appointment Requests
+15% Booked Appointment Conversion Rate
+37% Year-over-year Site Traffic
MM&M Awards - Gold