Brief: The V Foundation was founded by Jim Valvano, the notorious head college basketball coach of NC State who won the National Championship in 1983. Until now, the brand has leveraged Jim in all their materials. His wins. His coaching career. His personality. His likeness.

But after 30 years, very few remember Jim Valvano. It was our task to shift the focus from Jim to their brand mission of Victory Over Cancer.

Solution: There has been many cancer breakthroughs in recent history. Yet the disease still kills more people than anything else. As a society, we are, at "Half-time" in the battle against cancer. So we chose a coach to rally the world who CAN find a cure, a researcher.

Creative Team:
CD/Art: David Onessimo
Copy: Steve Connelly

Production Partner: Public Record
Editorial: PS260 / Tyler Hurst