Brief: Seva restores sight and prevents blindness in some of the most underserved communities around the world. We were tasked to increase awareness and donations across all channels.

Solution: We brought cameras to Nepal and Tanzania and placed them in the hands of patients ranging in age from 6 to 92 whose vision had just been restored. We asked them to simply capture photos of what they love most. Their answers came in the form of photographs—intimate, joyful, and deeply human glimpses into their world, now visible for the first time.

Those photographs became a physical art gallery during the Capture Photography Festival in Vancouver, and anchored the whole campaign.

Creative Team:
CD/Art: David Onessimo
ECD/Copy: David Register
ECD/Copy: Nick Bontaites