Brief: Promote Kayem as the official hot dog for New England sports.

Solution: Kayem had established the butcher to embody the brand and its legacy. He's all business. But insert a mascot as a customer, and well, that's where the fun starts.

Creative Team:
CD/Art: David Onessimo
ECD/Copy: Nick Bontaites
CW: Sam Coons

Director: Calyer
Production/Edit: Element