Brief: B.Braun is a global leader in IV product production. The assignment was to launch their new Peripheral Advantage Program. This program uses education, data & analytics helping hospitals improve both the IV insertion success and patient experience overall.

Solution: Veins are hard to find. Inserting an IV is even harder. The fear of getting or giving a “Miss-stick” sparks fear onto nursing staff and patients alike. Peripheral Advantage enables hospital staff to see patients in a whole new way.

Creative Team:
ACD/Art: David Onessimo
Copy: Bob Minihan