Brief: Give meaning to Titleist’s long standing “#1 Ball in Golf” brand positioning.

Solution: Being #1 is more than a number. It’s a mindset.
This campaign gives an authentic look into the competitive golfer’s soul. How they push themself to better. What they say to their caddy. And the rigorous self-scrutinizing they do to be the best they can be everyday. Even after becoming #1.

Creative Team:
ECD/Copy: John Petruney
ACD/Art: David Onessimo
ACD/Art: JC Chavez
AD: Brady Hall

Director: Joseph Hafera
Editorial: PS260 / Tyler Hurst
Music: Found Objects

Brief: Define the overarching campaign for all Carhartt fall/winter products.

Solution: Timeless. Carhartt products, like the people who depend on it, become stronger with time.

Creative Team:
ACD/Art: David Onessimo
ECD/Copy: John Petruney
ACD/Copy: Clark Shepard

Carhartt Team:
ECD: Ron Harper
AD: Adam Prewozniak
CW: Dan Catterson

Director: Kiku Ohe

Brief: The V Foundation was founded by Jim Valvano, the notorious head college basketball coach of NC State who won the National Championship in 1983. Until now, the brand has leveraged Jim in all their materials. His wins. His coaching career. His personality. His likeness.

But after 30 years, very few remember Jim Valvano. It was our task to shift the focus from Jim to their brand mission of Victory Over Cancer.

Solution: There has been many cancer breakthroughs in recent history. Yet the disease still kills more people than anything else. As a society, we are, at "Half-time" in the battle against cancer. So we chose a coach to rally the world who CAN find a cure, a researcher.

Creative Team:
CD/Art: David Onessimo
Copy: Steve Connelly

Production Partner: Public Record
Editorial: PS260 / Tyler Hurst

Boston, a global leader in pride and inclusion welcomed back the beloved Pride Parade in 2023 after a 3 year hiatus.

This event brings unique individual styles together to support each other as one unified community.

We created the utterly exuberant Pride Parade “invitation” campaign to embrace and reflect the Boston community’s diverse history, culture, and identities and promote community engagement and inclusivity.

The tone is a joyful explosion of color, typography, pattern, and collage, much like the parade itself. We partnered with the talented pride activist, Kris Andrews Small to bring all this brightness, optimism and expressiveness to the page.

Creative Team: CD/Art: David Onessimo
Copy: Nick Bontaites

Featured in the NYC Poster Museum and Ads of the World

Brief: Promote Kayem as the official hot dog for New England sports.

Solution: Kayem had established the butcher to embody the brand and its legacy. He's all business. But insert a mascot as a customer, and well, that's where the fun starts.

Creative Team:
ECD/Copy: Nick Bontaites
CD/Art: David Onessimo
CW: Sam Coons

Director: Calyer
Production/Edit: Element

Brief: Globally launch the latest NB sneaker with no production or paid media budget.

Solution: Empower runners across the world to celebrate their unique local running community.

We casted from Antartica to Asia. Then, each got a pair and a GoPRO to capture where and why they run. Content surfaced on NB.com, social, pre-roll and a hub on NB.com. Others joined the movement with #Seemyrun.

Results: The most successful product launch in NB history. Participation from 85 cities, in all 7 continents (even Antarctica).

Brief: Launch the 2023 Pro v1 and Pro V1x reinforcing its leadership in the category.

Solution: When you make the best-performing golf balls in the world, your biggest competition is yourself. The Outperform campaign speaks to Titleist setting yet another new standard of performance and encouraging every golfer to outperform their best.

Results: The most successful launch in brand’s history.

Creative Team:
ECD/Copy: John Petruney
CD/Art: David Onessimo
ACD/Art: JC Chavez
AD: Brady Hall

Director: Joseph Hafera
Editorial: PS260 / Tyler Hurst
Music: Found Objects

Brief: Promote Bank of America as the official sponsor of MLB.

Solution: Celebrate the sport of baseball’s unique ability to bring together every American.

Results: After its premier during the All-Star game, this spot was beloved by baseball fans and club owners so much it was repurposed by individual club franchisees and ran in stadiums nationwide throughout the entire season.

Brief: Relaunch the Jimmy Fund to bring definition and relevance to this lost brand.

Solution: Jimmy is not just one young boy in 1948 but an entire community. Patients, event participants, donors, researchers and doctors, supporters, family members, etc. — in essence, "We're all Jimmy."

We interviewed Dana-Farber patients, researchers and Jimmy Fund event coordinators each identifying themselves as “Jimmy”. Then encouraged participation starting with celebrities Jimmy Kimmel, Roger Clemens, and others.

Results in first 6 months:
Brand awareness +58%
Unaided ad awareness +120%

Creative Team:
ACD/Art: David Onessimo
Copy: Bob Minihan
Director/Photographer: Heather Mcgrath
Editorial: Kelly Hansen

Brief: Introduce the NY market to the Dunkin’ Commitment. A policy that promises your coffee will be exactly as ordered or they’ll replace it for free.

Solution: Send NY Giants duo Eli Manning and Odell Beckham Jr. to Camp Commitment. A new-age retreat run by Director Doug to help others discover the ancient art of commitment.

Brief: Elevate NB’s store page on Amazon.com leading up to the Walt Disney World Marathon.

Solution: Send Mickey on an Instagram cross-country run for 10 days beginning the moment he was discovered missing. Photos of his ultimate marathon drove contestants to Amazon to guess his nationwide location daily.

Results: The activation was deemed ‘a monumental success’ by the Amazon social team, delivering almost 250,000 new visitors into the Amazon program.

Brief: Launch the new thin crust from the deep dish captain UNOs during the summertime.

Solution: Tap into the beach bod mindset of summer and invite everyone to “Get thin with us”. But this is thin crust with a deep dish attitude. We developed a fun summer campaign with a bold iconic look.

Results: The most successful product launch in UNOs history.

The biggest shoe launch in New Balance history. After seeding the product globally we built a responsive hub on NB.com featuring a interactive 3D sneaker and a data visualization celebrating the world's love for #FreshFoam. ESPN, our custom Dicks Sporting Goods page, dozens of OLA units, social posts, national launch parties and short videos helped get the word out.