Brief: Give meaning to Titleist’s long standing “#1 Ball in Golf” brand positioning.

Solution: Being #1 is more than a number. It’s a mindset.
This campaign gives an authentic look into the competitive golfer’s soul. How they push themself to better. What they say to their caddy. And the rigorous self-scrutinizing they do to be the best they can be everyday. Even after becoming #1.

Creative Team:
ECD/Copy: John Petruney
CD/Art: David Onessimo
ACD/Art: JC Chavez
AD: Brady Hall

Director: Joseph Hafera
Editorial: PS260 / Tyler Hurst
Music: Found Objects

Brief: Define the overarching campaign for all Carhartt fall/winter products.

Solution: Timeless. Carhartt products, like the people who depend on it, become stronger with time.

Creative Team:
CD/Art: David Onessimo
ECD/Copy: John Petruney
ACD/Copy: Clark Shepard

Carhartt Team:
ECD: Ron Harper
AD: Adam Prewozniak
CW: Dan Catterson

Director: Kiku Ohe

Brief: Seva restores sight and prevents blindness in some of the most underserved communities around the world. We were tasked to increase awareness and donations across all channels.

Solution: We brought cameras to Nepal and Tanzania and placed them in the hands of patients ranging in age from 6 to 92 whose vision had just been restored. We asked them to simply capture photos of what they love most. Their answers came in the form of photographs—intimate, joyful, and deeply human glimpses into their world, now visible for the first time.

Those photographs became a physical art gallery during the Capture Photography Festival in Vancouver, and anchored the whole campaign.

Creative Team:
CD/Art: David Onessimo
ECD/Copy: David Register
ECD/Copy: Nick Bontaites

Brief: The V Foundation was founded by Jim Valvano, the notorious head college basketball coach of NC State who won the National Championship in 1983. Until now, the brand has leveraged Jim in all their materials. His wins. His coaching career. His personality. His likeness.

But after 30 years, very few remember Jim Valvano. It was our task to shift the focus from Jim to their brand mission of Victory Over Cancer.

Solution: There has been many cancer breakthroughs in recent history. Yet the disease still kills more people than anything else. As a society, we are, at "Half-time" in the battle against cancer. So we chose a coach to rally the world who CAN find a cure, a researcher.

Creative Team:
CD/Art: David Onessimo
Copy: Steve Connelly

Production Partner: Public Record
Editorial: PS260 / Tyler Hurst

Boston, a global leader in pride and inclusion welcomed back the beloved Pride Parade in 2023 after a 3 year hiatus.

This event brings unique individual styles together to support each other as one unified community.

We created the utterly exuberant Pride Parade “invitation” campaign to embrace and reflect the Boston community’s diverse history, culture, and identities and promote community engagement and inclusivity.

The tone is a joyful explosion of color, typography, pattern, and collage, much like the parade itself. We partnered with the talented pride activist, Kris Andrews Small to bring all this brightness, optimism and expressiveness to the page.

Creative Team:
CD/Art: David Onessimo
Copy: Nick Bontaites

Featured in the NYC Poster Museum and Ads of the World

Brief: Promote Kayem as the official hot dog for New England sports.

Solution: Kayem had established the butcher to embody the brand and its legacy. He's all business. But insert a mascot as a customer, and well, that's where the fun starts.

Creative Team:
CD/Art: David Onessimo
ECD/Copy: Nick Bontaites
CW: Sam Coons

Director: Calyer
Production/Edit: Element

Brief: Create a ticket driving campaign for Boston’s local aquarium.

Solution: The experience of being up close and personal with these incredible creatures is unlike anything in your normal daily lives. Curiosity and awe come together like no where else at the aquarium.

Creative Team:
CD/Art: David Onessimo
ECD/Copy: David Register
ECD/Copy: Nick Bontaites
CW: Sam Coons

Brief: Globally launch the latest NB sneaker with no production or paid media budget.

Solution: Empower runners across the world to celebrate their unique local running community.

We casted from Antartica to Asia. Then, each got a pair and a GoPRO to capture where and why they run. Content surfaced on NB.com, social, pre-roll and a hub on NB.com. Others joined the movement with #Seemyrun.

Results: The most successful product launch in NB history. Participation from 85 cities, in all 7 continents (even Antarctica).

Brief: Launch the 2023 Pro v1 and Pro V1x reinforcing its leadership in the category.

Solution: When you make the best-performing golf balls in the world, your biggest competition is yourself. The Outperform campaign speaks to Titleist setting yet another new standard of performance and encouraging every golfer to outperform their best.

Results: The most successful launch in brand’s history.

Creative Team:
ECD/Copy: John Petruney
CD/Art: David Onessimo
ACD/Art: JC Chavez
AD: Brady Hall

Director: Joseph Hafera
Editorial: PS260 / Tyler Hurst
Music: Found Objects

Brief: Promote Bank of America as the official sponsor of MLB.

Solution: Celebrate the sport of baseball’s unique ability to bring together every American.

Results: After its premier during the All-Star game, this spot was beloved by baseball fans and club owners so much it was repurposed by individual club franchisees and ran in stadiums nationwide throughout the entire season.

Brief: Create a post-pandemic campaign to drive awareness and ticket sales to Boston’s local aquarium.

Solution: The aquarium is a visceral space that heightens the senses from the moment you walk in the door. ‘Light up your senses’ is a playful campaign that celebrates each and every human sense that is stimulated during a visit.

Creative Team:
ECD/Copy: Nick Bontaites
ACD/Art: David Onessimo
ACD/Copy: Clark Shepard

Director: Jarad Leeds
Editorial: PS260 / Tyler Hurst

Brief: B.Braun is a global leader in IV product production. The assignment was to launch their new Peripheral Advantage Program. This program uses education, data & analytics helping hospitals improve both the IV insertion success and patient experience overall.

Solution: Veins are hard to find. Inserting an IV is even harder. The fear of getting or giving a “Miss-stick” sparks fear onto nursing staff and patients alike. Peripheral Advantage enables hospital staff to see patients in a whole new way.

Creative Team:
ACD/Art: David Onessimo
Copy: Bob Minihan

Brief: Relaunch the Jimmy Fund to bring definition and relevance to this lost brand.

Solution: Jimmy is not just one young boy in 1948 but an entire community. Patients, event participants, donors, researchers and doctors, supporters, family members, etc. — in essence, "We're all Jimmy."

We interviewed Dana-Farber patients, researchers and Jimmy Fund event coordinators each identifying themselves as “Jimmy”. Then encouraged participation starting with celebrities Jimmy Kimmel, Roger Clemens, and others.

Results in first 6 months:
Brand awareness +58%
Unaided ad awareness +120%

Creative Team:
ACD/Art: David Onessimo
Copy: Bob Minihan
Director/Photographer: Heather Mcgrath
Editorial: Kelly Hansen

Brief: Build awareness of hospital malnutrition. The hidden plague in hospitals caused when patients are given default nutrition but worsen because personal circumstances are overlooked.

Solution: The icon of daily nutrition, the apple, presented in the most concerning way. First, we sourced a food sculptor to carve deadly skulls from real apples. Then, messages were etched in scratchboard showing the truth lies just below the surface.

Brief: Introduce the NY market to the Dunkin’ Commitment. A policy that promises your coffee will be exactly as ordered or they’ll replace it for free.

Solution: Send NY Giants duo Eli Manning and Odell Beckham Jr. to Camp Commitment. A new-age retreat run by Director Doug to help others discover the ancient art of commitment.

The biggest shoe launch in New Balance history. After seeding the product globally we built a responsive hub on NB.com featuring a interactive 3D sneaker and a data visualization celebrating the world's love for #FreshFoam. ESPN, our custom Dicks Sporting Goods page, dozens of OLA units, social posts, national launch parties and short videos helped get the word out.