Brief: Give meaning to Titleist’s long standing “#1 Ball in Golf” brand positioning.

Solution: Being #1 is more than a number. It’s a mindset.
This campaign gives an authentic look into the competitive golfer’s soul. How they push themself to better. What they say to their caddy. And the rigorous self-scrutinizing they do to be the best they can be everyday. Even after becoming #1.

Creative Team:
ECD/Copy: John Petruney
CD/Art: David Onessimo
ACD/Art: JC Chavez
AD: Brady Hall

Director: Joseph Hafera
Editorial: PS260 / Tyler Hurst
Music: Found Objects