Brief: Globally launch the latest NB sneaker with no production or paid media budget.

Solution: Empower runners across the world to celebrate their unique local running community.

We casted from Antartica to Asia. Then, each got a pair and a GoPRO to capture where and why they run. Content surfaced on NB.com, social, pre-roll and a hub on NB.com. Others joined the movement with #Seemyrun.

Results: The most successful product launch in NB history. Participation from 85 cities, in all 7 continents (even Antarctica).